Rose Parade Ratings
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To correct Irv Letofsky’s TV Review, “Things Come Up Roses in Parade Coverage,” Jan. 2:
Letofsky writes that KTLA’s 1990 parade ratings, “the fattest ever, exceeded the combined shares of the five other stations in town that carry the parade.” While this is an impressive comparison, KTLA’s 1990 rating of about 23 was not the “fattest ever.”
In 1988, the last year that I produced, directed and co-wrote with Bob Eubanks and Stephanie Edwards the parade for KTLA, the station received 25.8 rating, 49 share, the highest rating ever for that event. Our closest competitor that year was KTTV with 9.0 rating, 17 share (numbers from A. C. Nielsen).
WILLIAM W. RAINBOLT
Los Angeles
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