TV & VIDEO - Jan. 22, 1991

Advertising on the Competition: KCAL Channel 9 is currently advertising its coverage of the war with Iraq on CNN even though much of the local station’s coverage so far has consisted of simply airing the CNN feed. The ads do not mention that KCAL’s coverage includes CNN, but stresses the station’s efforts to offer a local perspective of the war--especially the fact that KCAL is the only local station with its own reporters in Jordan and Israel. No other local station is currently advertising its own news coverage on CNN, which has enjoyed a huge ratings increase since the war began last week, but both KNBC Channel 4 and KCBS Channel 2 have advertised on the cable network in the past.