TV/RADIO

Where They’re Watching: A new study of total U.S. television viewing conducted by Nielsen Media Research found that more than 28 million adults each week watch some television outside of their home, in locations such as the workplace, college facilities, hotels, motels, restaurants and bars. Such out-of-home viewing is not currently reflected in television ratings. Preliminary findings of the study, commissioned by the Network Television Assn., indicate that young and active demographic groups, important to advertisers and traditionally thought to be light TV viewers, do a significant proportion of their viewing in unmeasured locations.