REAL ESTATE
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Firm Targets Hispanic Market: Century 21 Real Estate Corp., the Irvine-based real estate brokerage, has hired a leading Orange County advertising agency to help target Hispanic home buyers. Mendoza, Dillon & Asociados Inc. of Newport Beach, was hired to analyze the Hispanic home-buying market and develop an advertising campaign. “Hispanics represent the fastest-growing population group in the country,” said Paul Enghauser, vice president for Century 21 Real Estate Corp. He said Century 21 plans to “better serve this important and largely untapped segment of the residential real estate market.”
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