Steve Scott; Advertising Executive Specialized in Toys

Steve Scott, 68, an advertising executive who specialized in marketing toys. Scott began working part time at Buchanan & Co. while a student at UCLA and joined the agency when he graduated. After stints with May Co., Crane Co. and West Associates, Scott started his own advertising firm, Steve Scott & Associates. Over the years, the firm evolved by joining with others into what became Scott Lancaster Mills Atha. Scott retired in 1990, when the agency was sold to Evans Advertising. His first and only client in 1976 was Tyco Toys, an account that led the agency to specialize in advertising toys on both coasts. On Friday in Los Angeles of cancer.