Video Pals
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Here’s a sampling of fourth-quarter video titles being sold directly to the consumer, along with some of their rebate or cross-promotional partners:
* “Batman & Robin,” Warner Home Video Hamburger Helper, Duracell batteries, Kenner Toys, Fuji Film, Act II microwave popcorn, Hawaiian Punch, Apple Computer, Warner Music
* “The Lost World: Jurassic Park,” Universal Studios Home Video: Tropicana Pure Premium, Discover Card, Hasbro, Tyco, Tiger Electronics, DreamWorks Interactive
* “Sleeping Beauty,” Walt Disney Home Video Caffeine-Free Coca-Cola, Playskool
* “Mrs. Santa Claus,” Hallmark Home Entertainment: Carnival Cruise Lines, Jenny Craig, Avis, The Flower Club, Days Inn, Working Mother, Centrum, Mrs. Smith’s, Welch’s
* “Wild America,” Warner Home Video Hamburger Helper, Continental Airlines
* “Goosebumps” series, 20th Century Fox Home Entertainment General Mills Fruit Snacks
* “Jingle All the Way,” 20th Century Fox Home Entertainment: Clearly Canadian water
* “Miracle on 34th Street,” 20th Century Fox Home Entertainment Glade, Maxwell House coffee
“Men in Black,” Columbia TriStar Home Video Ray-Ban Predator sunglasses.
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