Into the Wild Blue Yonder
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Just when you got the scoop--right here on Page 2 last month--about orange being the hot color for the coming millennium (according to the Color Marketing Group), now comes scoop No. 2: Blue is the fashion hue for the future. So claims Pantone Inc.
Cerulean blue--the color of the sky (well, except for Los Angeles’ wild brown yonder)--to be exact.
“Our studies show that blue is the leading favorite color for designers and consumers,” says Lisa Herbert, a vice president at Pantone, a leading authority on color trends.
The company has chosen the heavenly hue as the next century’s official color because “it is a universal, unisex color” applicable to every consumer product, including women’s, men’s and children’s fashions and cosmetics, Herbert reports.
The color also has many psychological benefits because of its association with peaceful, relaxing times such as time spent outdoors and on the beach.
But we’re looking forward to wearing the shade because it compliments our eyes.
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