Disney Theme Parks to Discontinue Discounts

Walt Disney Co.’s California theme parks will not offer any discounted admissions this summer because attendance has been picking up, a spokesman said.

During last year’s summer travel season, Disney’s then-newly opened California Adventure offered big discounts at the height of summer vacation to offset disappointing attendance in the park’s opening months.

Since then, both California Adventure and Disneyland have offered frequent discounts in a bid to attract budget-conscious and travel-averse customers during the economic slowdown and post-Sept. 11 travel crisis.

Disneyland and California Adventure are now offering Southern California adults admission at the children’s price, but that will end June 19, said spokesman John McClintock.

“There won’t be any other promotions of that nature during the summer months,” he said.