TNN announces name change
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The National Network, TNN, a cable channel devoted to programming for men, is spiking its name and will be renamed Spike TV.
Albie Hecht, president of the network, announced the change Tuesday, along with plans for a new slate of male-oriented programming that he says will solidly reflect the network’s new direction.
“Spike TV captures the attributes and essence of what we want the first network for men to be,” Hecht said. “It’s unapologetically male; it’s active. It’s smart and contemporary with a personality that’s aggressive and irreverent.”
The new programming slate will feature shows produced in partnership with Men’s Health and Stuff magazines and CBS Marketwatch. Planned shows include “Crash Test” and “The Eight Minute Workout Challenge.” The new name and logo will be formally unveiled on June 16.
-- Greg Braxton
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