Nielsen to start TV ad tracking in late May
- Share via
From Reuters
Nielsen Media Research said it would introduce a U.S. ratings service in late May that tracks how many people watch individual television commercials. It had delayed the launch by about six months to settle disagreements about how the ratings would work.
Nielsen’s new ratings system will enable media buyers to determine how many viewers stay tuned during commercial breaks and how many record shows using a digital video recorder.
The biggest entertainment stories
Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish.
You may occasionally receive promotional content from the Los Angeles Times.
