Superior Vision Joins With Insurer to Sell Eye Care Plan
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COSTA MESA — Superior Vision Services Inc., a privately held developer and marketer of eye care plans, said that Northwestern National Life Insurance Co. has bought a stake in the company and will offer a new nationwide vision care plan.
The alliance has been in the works for the past two years, when Superior Vision was formed. The Costa Mesa-based company did not disclose how much if any equity position Northwestern National now has in Superior Vision.
Northwestern National is a subsidiary of ReliaStar Financial Corp. of Minneapolis, a holding company with $14 billion in assets. The insurance company is underwriting the Superior Vision Plan, an insurance policy to provide eye examinations and prescription eyeglasses through a network of ophthalmologists.
The plan will also provide eye care insurance coverage for companies and employee groups.
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